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How should marketers react to the death of Queen Elizabeth?

on Jan 25, 2018 | 0 comments

By Katie Deighton

Guardian Thatcher

‘London Bridge is Down’, a Guardian Long Reads piece penned by Sam Knight, captured the world’s fascination with both royalty and mortality in 2017. The journalist’s meticulously researched account of what will happen with Queen Elizabeth II dies was nothing but comprehensive, documenting the royal protocol that has lain dormant for 66 years.

Knight also, forgivably, documented an amount of guesswork in terms of the impending royal and public maneuvers. This time around, things will be very different – not just in terms of emotional reaction, but the way in which this reaction and the news itself will be communicated. Read full story ›

Source: The Drum