As new technology opens up exciting opportunities for advertisers, Cayal Mathura of Jellyfish looks at the best examples of Super Bowl ads that transcended their slot.

I’ve always viewed Super Bowl ads as cultural mirrors rather than just commercials, reflecting not only where we’ve been but also where we’re headed. Every year, brands face a creative tug-of-war: Should they lean into the comfort of nostalgia or boldly push into innovation? The truth is, the most memorable campaigns aren’t just fleeting moments of attention; they’re the ones that spark a movement and embed themselves in our culture.

On one side of the debate, Read full story ›

Source: The Drum