By Shawn Lim

Streaming platforms like Hong Kong-based Viu have been investing heavily in drama production, particularly Korean drama (K-drama), amid increased interest across the world in Korean cultural properties. The ‘Korean Wave‘, or ‘hallyu‘ is credited with spreading a host of fashion and makeup trends.

Korean dramas are often marked out by high production values, attractive casts and complex storylines. “The shows are melodramtic but they all resonate well with our viewers, who circulate them on social media,” says Virginia Lim, the chief content officer for Viu, speaking during The Drum‘s Can-Do Festival.

“Viu has worked closely with the top five South Read full story ›

Source: The Drum