By Guan Hin Tay

The first in a two-part series, BBDO Singapore’s chief creative officer, Tay Guan Hin, and associate planning director, Naomi Lam, offer advice on how brands can hit business objectives by bing creative on TikTok.

Even if you are not a TikToker yourself, you must have heard of the business potential of this fast-rising short-form content platform. TikTok is a great tool for brands to connect and collaborate with their consumers directly. It has been designed to enable everyone to be a creator on the platform, meaning consumers can be more than just viewers of branded content, they too can join in Read full story ›

Source: The Drum