Most brands would consider themselves to be building a company for the future, but businesses like Sustenir are building businesses that they hope will protect the future. The question is, does it require a different approach?
It certainly requires a different frame of mind in terms of how the business is developed and run from a logistical standpoint, as Sustenir is creating consumer-facing food brands out of vertical farming technologies. Its products, such as ‘Kinky Kale’, can already be found in major supermarkets across Singapore but after appointing ad agency Iris, the brand wants to really break the mainstream.
Source: The Drum
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