By Olivia Atkins

The best kind of data-driven marketing is based on unique human insight.

Data lies at the heart of most marketer’s decisions but often, it can be difficult to know which insights are most important for meeting brand objectives and ensuring that internal communications match a brand’s messaging.

The Drum, in partnership with Salesforce company Datorama, will host a DrumCast in which marketers can learn how to compile compelling data strategies and create clever combinations of creativity and data in solving key challenges, that provide strong marketing results and drive performance.

Understanding data performance can help marketers to work out a campaign’s success and Read full story ›

Source: The Drum