By Cadi Jones

Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about – it’s only now that Chrome has set a ‘Time To Live’ that hysteria has set in.

Most commentary so far has focused on what it will mean for our industry – but we all have friends, family, acquaintances outside of our little media bubble, and Read full story ›

Source: The Drum