By Ian Haworth

We live in an age where the creative’s toy box has never been bigger, bursting at the seams with innovations in technology like CGI and VR. So what does this mean for the advertising field and its creative players?

Essentially it means a creative’s only limit is their imagination and that anything is possible. But all the creative thinking in the world means nothing if your idea lacks the craft of storytelling in execution.

Taking a page from the gamer’s book

Having a creative toy box is pointless unless you rummage around inside and play with all the tools at your disposal. Look Read full story ›

Source: The Drum