By Alexis Ng

For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming. People flipped through pages of ads while they were trying to read a magazine. With the rise of the internet and society’s growing on-demand media preference, the advertising landscape has shifted dramatically.

Today, technology allows companies to advertise in smarter and more precise ways than ever before. This results in the slow death of traditional advertising and the rise of a new kind of marketing that is data-driven and consumer-focused.

The death Read full story ›

Source: The Drum