By Thomas Kolster

Thomas Kolster’s back with some advice for Mars on sustainability comms.

Mars’s latest campaign, ‘Healthy Planet Productions,’ recycled and over-dubbed old ads from M&Ms, Twix and Ben’s Original to make a point about sustainability. My message to Mars is, just please don’t and thank you for showing us what not to do.

But, it’s easy to ridicule when brands get sustainability wrong or point fingers, but let’s be productive and learn from the missteps.

Here are four lessons I took from the campaign.

Are you window-dressing or changing something?

Last week, Mars launched a series of commercials focusing on its efforts to cut Read full story ›

Source: The Drum