By Thomas Hobbs

With more and more marketers using data to drive advertising campaigns, the idea of relying on artificial intelligence (AI) to improve how a brand talks to its customers isn’t as strange as it might once have sounded.

As many as 85% of CMOs recognise their organisations’ future business success relies on creativity and memorable ideas to build a brand and create an emotional connection with consumers, according to a recent survey from the Dentsu Aegis Network. Yet just 54% of the same CMOs trust in their personnel to deliver this.

Therefore, properly utlitsing AI marketing, which is able to use machine learning Read full story ›

Source: The Drum