Providing a good customer experience in a digital age is the top priority for brands today. Brands are already using location intelligence to tackle many of the challenges related to discovering, engaging and activating customers at the right time and place. But the data can be overwhelming and understanding when to use what data is difficult.
This is why map and location insights provider HERE, in partnership with The Drum, has crafted the ‘Using location data to enrich the customer experience’ whitepaper to explore where new opportunities lie. Drawing on insights with industry leaders, the found that location intelligence is Read full story ›
Source: The Drum
Industry News