By Tom Ollerton

Social media evolves at a far quicker rate than most brands’ abilities to even understand it – let alone keep up with it. So it’s vital that instead of reacting to trends that brands attempt to get ahead of them. One way to do this is by experimenting with new technology as it surfaces, not once it has become mainstream.

This is where our Social Scramble comes in. Each month we pick a new technology and build a product, service or some content with it. This allows us to understand how the new tech works so we can pass that knowledge Read full story ›

Source: The Drum