By Gordon Young

The Drum’s editor-in-chief shares his favorite insights from Ogilvy’s behavioral science bible.

I was recently given a copy of Ogilvy Consulting’s Unseen Mind, a compilation of top behavioral insights designed to encourage a true understanding of why people really think, feel and act the way they do. Behavioral science is fascinating when viewed from the perspective of the marketer; it challenges conventions that human beings only act rationally and that decisions are based on perfect information.

As the division’s founder – and behavioral science guru – Rory Sutherland writes, we as consumers “don’t have perfect information and our brain did not evolve Read full story ›

Source: The Drum