Despite being an established channel for more than a decade, podcasts are experiencing unprecedented audience growth – a trend that has continued in today’s coronavirus-affected world as people turn more and more to digital media on their personal devices.
However, despite this growing audience opportunity, podcast monetization is still very much in its infancy. Within the next three to five years, however, that’s going to change, aided by advancements in transcription technology that are already in the works today.
Let us take a look at what the immediate future holds for this burgeoning channel and advertising opportunity.
Why podcast monetization has room Read full story ›
Source: The Drum
Industry News