The algorithms of today’s social media news feeds rifle through the vast swathes of content out there and pull out what we are most likely to enjoy by learning our content preferences based on what we click and like. But this poses a risk: as articles, videos and posts are prioritised based on how likely we are to agree with them, we become blind to all other viewpoints. We see only our own world view reflected back at us.
What was intended to create a positive user experience has morphed into a ‘Filter Bubble’, as coined by Eli <a target=_blank Read full story ›
Source: The Drum
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