Christmas is coming, the countdown is on. For retailers and brands alike, 60 per cent of annual sales happen over the festive period so ensuring people are excited about your product is essential. This is as relevant for the everyday products that get us through the festive season as it is for the brands aiming to top the wish lists.
By now most brands will have locked their long lead ABL activity, but there’s still time to power that extra buzz, which makes the difference between a product people will queue down the street for and one that’s left neglected in Read full story ›
Source: The Drum
Industry News