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HSBC urges consumers to embrace life’s uncertainties in new campaign

on Aug 4, 2022 | 0 comments

By Danielle Long

HSBC has turned fortune teller with a new online experience offering Singaporeans a glimpse into their financial future.

Created by Wunderman Thompson, PHD, Meta and Ad-lib.io, the HSBC Futureverse is a film and technology experience that enables people to view one of 6 million possible futures.

However, the aim of the experience is not to predict the future but to highlight the uncertainty and the amazing opportunities that have been created during uncertain times.

The emotion-led financial decisions are often the cause of financial mistakes, HSBC is urging consumers to avoid this fate by generating acceptance and awareness of the Read full story ›

Source: The Drum