HTC has collaborated with supermodel Jourdan Dunn in a body art-inspired campaign to promote its Ink M9 handset, as the company looks to highlight its design credentials.
The style-led limited edition campaign has seen the supermodel work with Singer Rihanna’s tattoo artist Cally-Jo to design a henna-style hand inking which has been engraved onto the back of the limited edition run of HTC One Ink M9 handsets.
HTC’s chief executive (CEO) Cher Wang said: “Cleverly executed and unique body art is as much an expression of your style and personality as your outfit, haircut or your smartphone. No brand has Read full story ›
Source: The Drum
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