By amit bapna

Marketing an air-conditioner can be a limiting exercise for any marketer, with most ads focusing on features. In such a challenging backdrop Midea Aircon, one of the most sold AC brands in the world, has launched a brand campaign around humor and health for the Middle East market. Here is a look at the ‘cooling’ plans of Midea Aircon for the region.

Midea Aircon first launched its range of technologically advanced air-conditioners in the Middle East in 2004, with the idea of bringing a new standard of cooling to the market. This year, the company launched its new Xtreme ProTech series Read full story ›

Source: The Drum