By Doug Zanger

For agencies that run a little under the radar, building to a big win and, in a way, peeking from behind the curtain, can be transformative. For Epsilon, though, they hardly have come out of nowhere, with a rich heritage and significant brand work as a leading CRM/direct agency. However, a huge agency of record (AOR) win from Del Monte earlier this year signaled a tipping point of sorts and a profile raised. To those inside Epsilon, the Irving-based, data-focused marketing agency, the win was well-earned. Externally, though, perhaps the secret about the agency is out.

Richard McDonald, today elevated Read full story ›

Source: The Drum