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'I want crazy, bigger, more, more, more': Diesel founder Renzo Rosso, advertising’s original provocateur

on Apr 12, 2018 | 0 comments

By Jennifer Faull

Diesel

“There’s a starman waiting in the sky, he’d like to come and meet us, but he thinks he’d blow our minds. There’s a starman waiting in the sky, he’s told us not to blow it, cause he kno –

“– HELLO!”

The hold music to Renzo Rosso’s office line is abruptly cut short by an enthusiastic greeting from the Italian billionaire and fashion mogul.

Rosso has earned a reputation as a “flamboyant paterfamilias”, an outspoken “eccentric” who holds political correctness in low regard. But he is also a staunch business “guru”, who founded fashion brand Diesel, aged just 22, which went Read full story ›

Source: The Drum