James Chandler, chief marketing officer of the IAB UK, shares why adtech will never return to pre-pandemic ways.
I’m afraid I’ve got a bit of bad news for those of you keenly watching the horizon for the start of ‘normal’ life to resume. As far as the digital ad industry is concerned there is no going back to pre-pandemic life. Instead, we must navigate a maelstrom of changes that range from those we have been anticipating for a year or more to those that we could never have predicted until several months into 2020
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Source: The Drum
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