By Jon Mew

Jon Mew, the recently installed chief executive of the Internet Advertising Bureau (IAB), responds to the controversies surrounding digital advertising, and sets out three steps for the industry to repair its reputation.

It has been an interesting time to be taking over at the helm of the IAB, with digital advertising hitting the headlines for all of the wrong reasons.

But whilst there is work to be done to build, grow and improve digital there is an important role for us to play.

Part of that role is being a trusted voice that helps to simplify digital. Some parts of digital Read full story ›

Source: The Drum