Speaking at the Direct Marketing Association’s (DMA) Data Protection conference today (27 February), Graham said: “A lot of people pay lip service to data protection and privacy policies, just assuming we [consumers] will say yes.”
A “crowd-sourced” research project is required to get a view of how companies of all types and sizes across the UK are approaching data laws, he suggested, commenting that the regulatory environment has now changed for good.
Earlier this week, the Government changed the law to allow the Information Commissioner’s Office (ICO) to take action more easily against companies making nuisance calls and sending spam texts, while Read full story ›
Source: Marketing Week
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