By Michael Feeley

Digital marketing agency iCrossing has appointed Alistair Dent as its chief media officer.

iCrossing’s chief executive, Mark Iremonger, said: “This is a significant hire for us. Alistair’s broad and deep experience of paid media, combined with his charisma and drive gives us the leader we need for our media discipline.”

Dent’s previously held the role of head of product strategy at iProspect, where he was responsible for the driection of the service portfolio across all digital and performance activities, including media, content, data intelligence and consulting. He was also previously director of paid media at Periscopix.

Dent said of his appointment: “I’m Read full story ›

Source: The Drum