Even the most exciting job has boring bits. Spies have to top-up the screen wash on their underwater cars. Professional wrestlers are locked in an endless search for the optimal grease-shimmer. Film stars, from time to time, may find themselves sharing a murky jacuzzi with Tom Cruise.
Copywriters are no exception. Yes, a good portion of the day may be spent tossing out award-bait headlines from the languid sway of our office hammock. But the job isn’t all inspiration naps and indoor smoking.
Classified very much in the ‘nuts and bolts’ section of our job description is the concept of the ‘word Read full story ›
Source: The Drum
Industry News