Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

IMAX and Warner Bros suit up for three movie VR deal centred around the Justice League

on Mar 29, 2017 | 0 comments

By Danielle Gibson

Imax and Warner Bros have broken out from the traditional silver screen and partnered up for a VR blockbuster content deal.

They will develop and release three premium, interactive VR experiences based on upcoming blockbusters, Justice League, Aquaman and another yet-to-be-named film.

Each experience will be released over the next three years, beginning with the Justice League in late 2017 and all will receive an exclusive window in Imax VR centres before being made available to other VR platforms.

“It’s fitting that with Imax and Warner Bros.’ shared history of launching Hollywood movies in Imax theatres, today we’re entering Read full story ›

Source: The Drum