Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Imperial College London rolls out mobile payment and loyalty app on campus

on Apr 24, 2014 | 0 comments

By Natalie Mortimer

Imperial College London has become the UK’s first university to let people pay for goods on campus by using an app on their mobile phones.

By downloading Yoyo, a London-based mobile payment and loyalty app, over 20,000 students and staff can purchase food and drink at 32 retail outlets across the university’s South Kensington campus.

Users of the app have grown to more than 4,000 people since Imperial College London integrated it into till systems at the start of the year, with Yoyo now out-performing contactless cards, handling around 30,000 transactions each month, with an average spend of £3.08.

Imperial College Read full story ›

Source: The Drum