As the year ends, we asked marketing leaders to envisage the agency of the future. Here, GPJ’s Christine Mills looks at the future of specialist shops amid a shift towards the ‘creative partnerships’ model.
2023 brought new challenges for agencies around the world, right when we were discovering that bouncing back from the previous ‘missing years’ was not as straightforward as we’d hoped.
The first issues to address for almost every business were internal. That healthy mix of hybrid working we’d happily implemented brought shifts we’d all need to adapt to: establishing effective internal communication, finding and retaining top talent, and rebuilding Read full story ›
Source: The Drum
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