By Kendra Barnett

The city’s diverse population and burgeoning tech industry are also exerting more sway on LA’s marketing ecosystem than ever before.

Los Angeles has long been the world’s capital of entertainment: the home of Hollywood, iconic movie studios and a thriving television and music scene. But in recent decades, the city has evolved into a global nexus for more than just entertainment – it has also become a powerhouse in marketing and advertising, where the spirit of creativity and entertainment now drives cutting-edge campaigns for brands around the world.

Today, many of the digital platforms and publishers that make up the backbone Read full story ›

Source: The Drum