By Cara Wagner

Earlier this month (2 May), MailChimp announced that they would be making their marketing automation tools available to all customers at no extra cost.

Why is this a big deal? MailChimp has always been a go to service that we can recommend to our clients, but it’s usually missing some of the features of the bigger players such as dotMailer or Bronto. Adding the marketing automation feature is another big step in the right direction to making MailChimp a bigger player in this space.

What is email marketing automation?

MailChimp has always been able to do email campaigns, including customisation and Read full story ›

Source: The Drum