By Rohit Raj

The Indian startup system continues to be one of the most action-packed categories, even in tough times. It is a category where successes and failures exist in equal measures. Rohit Raj, co-founder of The Glitch (a WPP company that recently became a part of the VMLY&R network) makes a case for achieving the mythical sweet spot for startups by making a shift towards ‘creative capital’.

“VC cash can help the brand be seen, but ‘creative capital’ can help the brand be seen and heard,” he says.

“The epitaph of advertising networks will be written by us consultants” quipped a friend of Read full story ›

Source: The Drum