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Game-changing digital product twins are changing how Unilever creates AI ads
Collective’s Adam Cleaver helped Unilever develop a digital innovation that helps creatives make better use of AI to create ads. He reflects on the early results. Unilever is here [...]
Mon, Mar 24, 2025
Source: The Drum
Fears of ad spend cuts grow as Sorrell and marketing leaders warn of Trump tariff turmoil
The S4 Capital boss today said uncertainty around tariffs would make for tough trading in 2025. He’s not the only one in marketing that’s concerned.Business was already tough enough for Sir Martin Sorrell before the will-they-won’t-they tariff saga began with the onset of Donald Trump’s second term as US president.Now [...]
Mon, Mar 24, 2025
Source: The Drum
Advertising is failing, but who cares? We do, say Brian Jacobs and Nick Manning
New podcast series from the industry veterans is a clarion call for change.In a media landscape driven by performance metrics and algorithmic efficiency, one question hangs over the ad industry – is modern advertising working and, more importantly, does anyone give a damn?That’s the provocation behind here [...]
Mon, Mar 24, 2025
Source: The Drum
You will never believe what Sean Connery did in my bedroom
In the second installment of the here [...]
Mon, Mar 24, 2025
Source: The Drum