Industry News

From immersive experiences, to culinary connoisseurship and a IYKYK cocktail culture, Bacardi Limited’s Cocktail Trends Report serves up the opportunities that will refresh the spirits industry over the next year. In 2024, spirits companies got creative and flexible, to capture the love and attention of consumers looking for new [...]

As 2025 approaches, spare a thought for advertising’s storytellers who will be commanded to “embrace” Gen AI in 2025. Can these experimental tools be wielded with vision, or is this ailing industry chasing yet another tech MacGuffin? John McCarthy explores. I have long been skeptical about adland’s insistence it is [...]

Since I joined The Drum in June, the design industry has been hurtling along at its usual breakneck pace and, as is tradition, tis the season to reflect on some personal highlights.If we cast our minds back to the beginning of the summer, neither the UK nor US elections had [...]

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