Industry News

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a bizarre culture war. But if we deconstruct it, what’s actually been revealed and what’s still to come?When a new identity launches for a major brand, the signaled change is [...]

What does building a meaningful B2B brand take in today's market? A new report from Havas offers a handy guide. Here, Gordon Young shares insights from here [...]

Last month, Iris’s Ian Millner argued in The Drum that it is here [...]

EveryFriday is looking to help The Royal Mint reposition through its Forever Metal campaign, a circular economy story set in the Brecon Beacons, Wales.Some 7% of the world’s available gold is lost through electronic waste. But in a new initiative, the Royal Mint is saving gold from landfills and transforming [...]