Industry News

The apparel brand unveils its latest innovation with Durable-Water Repellent fabric technology, and Jeong is back to put it to the test, in a hilarious new campaign.OMG, Fabletics Scrubs just dropped a new innovation, and Ken Jeong is back to make you LOL.In a new 60-second commercial titled ‘Keep it [...]

In August of last year, Unilever announced a two-year global partnership with The Gunners’ men’s and women’s teams.Arsenal players Beth Mead, Leah Williamson, Katie McCabe, and captain Kim Little star in Persil's new ‘Dirt Is Good’ campaign, aiming to break the stigma around periods in sports.According to Unilever, when an [...]

Marketers, we have a demographic problem. Sabrina Lynch of Nuance Matters (part of Momentum Worldwide) explains why it’s essential to understand a person’s identity in order to connect with them. I recently asked one of my best friends, “How you feeling today?” “Depends,” he replied. “I’ve got different answers for [...]

The CEO of MNC explains why he’s betting on a new agency model.MNC admits it’s been flying under the radar. The independent agency was founded almost 30 years ago with the USP of taking what it calls “fast growth brands” and helping them become household names through savvy media planning [...]