By John McCarthy

With the demise of third-party cookies at the hand of Google and regulations like GDPR and CCPA still to show their teeth, publishers are keen to monetise their audiences directly. Matthew Rance, head of commercial data at Immediate Media, explained how it built its own first-party data ad business.

Immediate Media, publisher of Top Gear magazine, BBC Good Food and Radio Times has built top brands around clearly defined niches with easy-to-define audiences. Over the last few years, it has been leaning into the niche, instead of chasing scale for scale’s sake.

In 2017, it partnered with the DMP to Read full story ›

Source: The Drum