Renault’s ‘The French Exchange’ campaign might be over two years old now, but it just can’t stop winning awards. Fresh off the back of scoring a British LGBT+ Award for the best brand campaign, last month the work also won gold at The British Arrows 2021. Today, The Drum catches up with Renault’s brand director Adam Wood and Publicis•Poke creative director Colin Byrne to discuss its legacy and why Renault doesn’t just want to be another car brand that plays it safe when it comes to creativity.
A bittersweet story of a three-decade romance, when Renualt’s’The French Exchange’ arrived in Read full story ›
Source: The Drum
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