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Inside the creation of K-Wave, Coca-Cola’s Korean culture-flavored soda

on Feb 29, 2024 | 0 comments

By Hannah Bowler

Would you try and can of ‘fruity fantasy’ flavored fizzy pop? Coca-Cola is hoping to win over K-Pop fans with a can of K-Wave and a raft of digital and physical experiences.

The Coca-Cola Company has released a limited-edition drink to capitalize on the popularity of K-Pop.

The beverage is the latest product to come out of Coca-Cola Creations, The Coca-Cola Company’s innovation arm that was set up to develop conceptual flavors that tap into cultural trends.

Since its launch in 2022, Coca-Cola Creations has dropped the space-flavored edition Starlight, the pixels-inspired drink Coca-Cola Byte and more recently Happy Tears. The Read full story ›

Source: The Drum