Over half (53 per cent) of the UK population do not realise that smart devices can collect data about their personal activities, and only seven per cent of them would be comfortable with advertisers accessing this data, according to research from Ipsos Mori.
The ‘TRUSTe Internet of Things Privacy Index – GB Edition’ study, conducted across 2,005 UK internet users aged between 16 and 75 years old on behalf of data management company TRUSTe, predicted that 26 billion connected devices will be in the market by 2020.
The report classed connected devices as smart TVs, fitness devices, and in-car navigation Read full story ›
Source: The Drum
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