By Tim Jones

As leaders from The Drum Network ponder the future of the agency, True’s Tim Jones asks us to spare a thought for the agency that marketers still have amid rapid change and destabilization.

As machine learning and generative AI take over the world, what place (if any) does the lowly marketing, digital, or advertising agency have?

The answer connects to fundamental questions about the role humans will have in society, as well as our role as agencies.

This is neither yet another angst-ridden tale of our dystopian future, nor is it a ‘drink the cool-aid’ piece on how AI is the answer to Read full story ›

Source: The Drum