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IPA Agency Census: Covid-19 hits women as adland falls short on diversity goals

on Mar 19, 2021 | 0 comments

By Rebecca Stewart

The Institute for the Practitioners in Advertising (IPA) has laid out the impact of the Covid-19 pandemic on UK advertising agencies, revealing an overall decline in staff numbers with women, the old and the young hit hardest.

The figures, drawn from 132 UK ad agencies, also revealed an uptick in the number of employees from non-white backgrounds employed in adland. However, the data showed an ethnicity pay gap and a failure from ad agencies to meet the 2020 diversity targets set four years ago by the IPA.

The Drum breaks down the data below.

Covid-19 has seriously impacted agency employment levels