By amit bapna

In this series, The Drum gets brands to share their IPL game plan and the marketing innovations they lined up to make the most of the mega-event.

The 13th edition of the mega sporting bonanza IPL (Indian Premier League) is going to have its grand finale in a few days. In a departure from previous years, owing to Covid-19, the matches are being played in the United Arab Emirates (UAE), instead of home-market India. The enthusiasm of cricket-fans across the globe continues unabated. The Drum gets you the playbook of a tyre brand which continues to be excited about the association Read full story ›

Source: The Drum