By Mark Davies

If some mischievous magazine were to dream up an award for the least sexy UK advertising medium, it’s a fair bet that the door drop category would figure among the entries.

Everyone knows what I mean. Simple pieces of paper or cardboard simply slotted through the letterbox bearing an advertising message or offer. No clever QR or NFC codes, immediate links to the web or other fun interactive capabilities. Not even a hint of personalisation.

Yet in other parts of Europe the door drop channel is an important element in advertisers’ media selection. According to the latest figures from the European Letterbox Read full story ›

Source: The Drum