I can’t count the number of times I’ve heard a keynote speaker say something like ‘I’ve never known a more exciting time to be in advertising’. This usually follows a presentation highlighting all the shiny new digital opportunities available to progressive marketeers – and we all want to be seen to be one of those.
So it was really quite refreshing to hear Marisa Thalberg, chief marketing officer of Taco Bell, open her address at this year’s IAB Annual Leadership Meeting in Palm Springs exclaiming this is “the most exciting… and horrendous time to be in advertising”. Thalberg explained that the Read full story ›
Source: The Drum
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