By Imogen Watson

Predicated by Covid-19, most major global markets are facing a downturn and consumer confidence has hit an all-time low. But even as chief marketers attempt to help their businesses survive the pandemic, a new report warns that old thinking may only hold brands back.

Dentsu’s annual report has analysed how marketers are navigating a new kind of recovery. Incorporating the views of 1,350 CMOs covering 12 markets between May and June 2020, it found that nine out of 10 are reverting to past strategies to see them through – and that only one in 10 conceded Covid-19 might pose Read full story ›

Source: The Drum