By Tom Banks

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a bizarre culture war. But if we deconstruct it, what’s actually been revealed and what’s still to come?

When a new identity launches for a major brand, the signaled change is usually enough to have consumers, commentators and the design community up in arms.

In many cases, in time, a new identity is given a chance to function and perceptions change; a bold new visual language is accepted and the brand thrives. It is a sign of good design when designers saw Read full story ›

Source: The Drum