Following Glastonbury’s epic return after a two-year hiatus, M&C Saatchi Sport & Entertainment’s business director Nicola Murray assesses the role that festivals play, and how the metaverse can work to expand their reach.
Festivals are back. Without even muttering the G-word, everyone knows this summer is going to be the one that sees back-to-back weekends in fields entertained by your favorite bands, DJs, bars and a random man in a tutu.
Most festivals have been on a hiatus for the last two years, and during this technology and the metaverse were moving on at light speed – particularly in the music Read full story ›
Source: The Drum
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