By Johnnie Farquhar

In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine our relationship with technology” in the 2020s. Where mobile phones dominated the 2010s, the web in the 2000s, and desktop computer in the 1990s, Zuckerberg has pinpointed VR and AR as the next decade’s ground-breaking platform. If this is the case, marketers need to be primed to take advantage of it as the next channel for digital media. Question is, are they ready?

VR isn’t new to marketers. Initial excitement over its all-encompassing user-experience and potential to reach new levels of engagement has Read full story ›

Source: The Drum