ISBA has criticised medical campaigners’ calls for alcohol brands to label calorie counts more clearly, adding that the approach confuses binge drinking and obesitiy messages and “spectacularly” misses the point.
Earlier today the BBC reported that the obesity lobby’s calls for more calorie labelling on alcohol, with the Royal Society for Public Health stating that the majority of people are “blissfully unaware” of the high calorie count in alcoholic drinks.
However, ISBA director of public affairs Ian Twinn has moved to defend alcohol producers for their efforts in promoting responsible drinking via the Portman Group.
“Both obesity and excessive alcohol consumption are real Read full story ›
Source: The Drum
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