By Gillian West

Isuzu has confirmed a season long sponsorship of Rugby League on Sky Sports calling on BJL to create a series of eight idents as part of the deal.

The idents feature a combination of live action and faux voice over commentary with two 15 second and six five second idents featuring the Isuzu pick-up truck interwoven into Rugby League scenarios.

The season long tie up begins this Friday (28 February) and includes branded ownership of all live Rugby League games as well as the popular magazine shows such as Boots n All, Super League Super Stars, Super League Fulltime and Read full story ›

Source: The Drum