Today, Saturday 1 April, is the first International Fake News Day, on which The Drum is handing out The Fakers Awards to shine a spotlight on the web’s leading proponents of spurious stories.
So how do you promote a new event like International Fake News Day? Well, you turn to the people who are better than anyone at coming up with spoof creative concepts, of course – so step forward One Minute Briefs.
Having previously created Trump ads in celebration of the Chip Shop Awards, here’s what the crack squad of Ombles came up with to promote #fakenewsday.
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Source: The Drum
Industry News